“Google One Pass” The Name Sounds Interesting Right, so is this Google Service. Google One Pass is a One place Full fledge Service for Publishers and Subscribers of Digital Content Online. A service that lets publishers set their own prices and terms for their digital content. With this service, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps.

By providing a system for user authentication, payment processing, and administration, Google One Pass lets publishers focus on creating high quality content for their readers. Publishers have flexibility over payment models and control over the digital content for which they charge and the content that is free for consumers.

“For Example – this service can be of great use for Online Newspaper Subscription, say like Top headlines on front page is free but the extra sports column is charged for !”

With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them—offering subscriptions, metered access, “freemium” content or even single articles for sale from their websites or mobile apps. The service also lets publishers give existing print subscribers free (or discounted) access to digital content. Google takes care of the rest, including payments technology handled via Google Checkout. Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don’t have to re-subscribe in order to access their content on new devices.

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