Google goes The Idiot Box Way!
Our old idiot box isnt obsolete orÂ GoogleÂ seems to think so. Google has launched its “THE WEB IS WHAT YOU MAKE OF IT” campaign and two commercials have been rolled out in india since its ironical that google chrome was launched onÂ September 2, 2008, but the commercials are coming now! Â The first one is the “DEAR SOPHIE” one, whichÂ starts with a father making a gmail account in her daughter’s name and with time sending her e-mails about her growing up.. google has cleverly added an emotional element in the commercial for a wider and better connection to the masses. I personally found this commercial to be quite good ,the second commercial focus’s onÂ Google’sÂ blogging tool blogger.com, with a daughter making a cooking blog and how it grows big again this blog has an emotional element Â to it. IÂ would say thatÂ GoogleÂ has very cleverly advertised its services and products targeting a whole lot of internet users, may it be a businessman or a housewife.
The message in the end says, “The web is what you make of it”.. iÂ couldn’tÂ agree moreÂ hope you enjoy it!
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